Purdy & Figg Proxy Router

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User Guide & Documentation

1. Routes

The Routes tab manages dynamic frontend mappings. If you route /easter-sale to an external URL, your customers visiting yourdomain.com/easter-sale seamlessly see that page while staying on your domain. Routes are disabled and cannot route live traffic until all necessary security sign-offs are complete.

• Sign-Offs & Activation: A route will not be enabled until the Page Author, Growth Representative, and Tech Representative have logged into their individual accounts and completed their security sign-offs.
• Catch-All (Root): If you map a route's path to exactly /, any traffic that doesn't match an explicit specific route will fall back to this root origin.
• [CHECKOUTLINK] Tag: You can embed the literal string [CHECKOUTLINK] into buttons or links within your UI. This router will dynamically scan the loaded HTML and instantly replace those tags with the Shopify Checkout Link you assigned.
• Edit Config & Disable: Routes Managers use the Edit Config button to dynamically reassign proxy targets, metadata, or tracking pixels. Traffic can be instantly toggled on/off without deleting the route via Disable/Enable.
• Test HTML: Use the Test HTML inline button to ping the active domain and trace whether your Origin server is responding properly and retaining the critical [CHECKOUTLINK] string layout and Tracking Pixels natively.
• Sending Traffic: A simple checkbox toggle that places a visible 🚀 Live Ads badge directly on the main dashboard layout for instant awareness of where traffic is currently flowing.